Tuesday, 22 October 2013

Music Video Treatment

The ideas behind our music video were to use a common convention of R&B/chill-out music of making the artist seem a bad person, but then it turns out that they were mistaken. Thus, we decided to make it appear that the male had cheated on his girlfriend, but it turns out to be a mistake, and he was in fact only comforting a friend.

We were worried that this would be a bit boring, and it would be too similar to other videos. We decided to add a different dimension to our video, we would put the main narrative in reverse order, and therefore, provoking the audience to think more about the video, rather than just clicking to hear the song.

The location of the music video is to be in a room made to look as close to a hotel room as possible, with a double bed, and bedside tables. This will be the majority of the video, hopefully looking as realistic as possible to a real hotel room. There will also be use of outdoors settings, including the town and a village. These will be used to show the couple during happier times, and so the audience can get an idea of their relationship prior to the break up.

We will make some of the music video black and white too. It will be used when the lead male is alone after they have split up, reflecting his sadness. This will be in between normal coloured shots, and so therefore will contrast with them.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          

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