An idea of someone who may watch our music video:
Name: Jen Brett
Age: 17
Location: Outskirts of London, not a particularly wealthy or poor area, typically working class.
Occupation: Studying Business Studies, Law and Statistics at college. She is fairly clever, getting good grades, but she isn't the sort to be getting A/A* grades, and is okay with that.
She also has a part time job in a ladies fashion store in town every Saturday, she doesn't particularly enjoy it, but it means she has money for when she goes to see her friends and nice outfits to wear.
Interests: Jen spends her money on new clothes and gig tickets. She tries to see as many artists as possible before they 'hit the big time', as she thinks it will be a much more intimate and personalised concert, before record labels dictate the way things should go. She isn't just into girly things. She has an interest in football and plays every Sunday, occasionally going to matches with her Dad. The guys she meets are always shocked by this, her girly outfits do not exactly scream pie and mash on a Wednesday night for a Champions League game.
Beliefs: Although Jen may come across as being stuck up and judgemental, she isn't. She is just extremely shy since she was bullied in year 7. She treats everybody equally and only opens up to those she trusts.
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