The monochrome of the image, along with the rough, scratch effects of the image give the idea of the artists being 'rough'. However with the shirt and tie, it makes them seem professional, and the strong them in idea that they have started from the bottom and worked hard to get fame.
This is again reiterated with the casualness of the cardigan, with the shirt and tie, which contrasts the two sides to their persona. The everyday person and then the star. It is similar to the way hip-hop stars will wear lots of jewellery, but in a lot more subtle way.
The font is clear and sharp, differing from the costume with loose tie and cardigan. The colours are inverted to their background, making them stand out, and the artists name obvious, larger than the album name.
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