Friday, 27 September 2013

Music Video Analysis: Drake - Hold On, We're Going Home


This video features lots of close ups of props. One of the conventions of R&B music videos is usually to show a lot of modern technology to portray the lead star as wealthy. One example is there being many close ups of telephones, although now they seem old-fashioned, the video is set in 1985, therefore at the time the telephones used may have been considered as fairly high-tech. 

There's also different types of shots, including a pan and close up, of various guns and weaponry. This may be due to the fact the idea of gang culture has an undercurrent throughout the R&B genre. It contrasts from the image of the male lead we were getting at the beginning of the video, where he looks sharp and clean, in his costume of a white suit. You would not expect him to be involved in organized crime. It is shown to be him going to rescue his girlfriend, however, therefore showing as an almost 'hero'. Again, this is another convention common in R&B music videos, with the lead characters, or artist, being thought of a bad guy turning good.

Some of the dialogue at the beginning of the video has connotations of seeing the female as a possession. For example, 'he took what is mine, now I've taken what is his'. This may be a representation of males views on females at the time this was set, 1985. However, it could relate, again, to the R&B genre. The females are seen in quite a voyeuristic way, shown with the tilt of camera when the female is in her underwear at the beginning.


No comments:

Post a Comment