Music Video Analysis: Justin Timberlake - That Girl

• This video features the common convention of R&B music videos, with the story of a male and female couple.
• There is use of colour and black and white filters. In this video, the black and white filter is used when they seem to be rehearsing, and then there is no filter in the time they are together, in a more natural way. 
• The use of the colour filter, is the pink overlay when he sings 'that girl'. This almost emphasises his point, relating to Goodwin's theory of lyrics being presented with the video.