Music Video Analysis: John Legend - All Of Me

One prominent feature of this music video is the use of the black and white filters. The effect of this is to show the narrative as a recount. It is though he is thinking of his past in the times when he is with his girlfriend, and the times when he is performing, the black and white shows his sadness.

There are some elements of the video following Goodwin's theory, for example at 2:25, he sings: 'my head's under water but I'm breathing fine' and it shows him underwater, sinking, with bubbles as though he is 'breathing fine'.

The video follows conventions of R&B music videos with both performance and narrative parts of the video. As well as the fact there is a male artist, with an attractive female character. The common feature of a lot of videos in the genre is to have a relationship, perhaps encountering issues, and then there is a happy ending, showing them married. The wedding is particularly contrasting, as the rest of the video is black and white, and then the time when they are happy, is in colour.